1. The Newport Pleasure Payday Sweepstakes (the "Sweepstakes") is open to legal residents of the fifty (50) United States and the District of Columbia (excluding residents of Colorado, Massachusetts, Michigan, Texas, and at retail in Virginia) who are smokers, 21 years of age or older, and registered Newport Pleasure members in good standing at time of entry (“Eligible Participants”). Sweepstakes entry is subject to age verification. Age verification will be completed by the date of the Sweepstakes drawing. Sweepstakes void in Colorado, Massachusetts, Michigan, Texas, at retail in Virginia, and where prohibited by law. Sweepstakes subject to all applicable federal, state and local laws. Sweepstakes will be promoted at retail and other forms of advertising distribution which total approximately 80,000,000. Sweepstakes will also be promoted online at www.newport-pleasure.com (the “Website”). All current and former employees of Lorillard Tobacco Company (“Sponsor”), its parent and affiliated companies, production and promotion agencies (collectively “Released Parties”), their immediate families (spouses, parents, children, siblings and their spouses), regardless of where they live, and same household members (whether related or not) are not eligible. A former employee of Lorillard Tobacco Company is defined as any individual who has been employed by Lorillard Tobacco Company for any length of time within the last fifty (50) years. Entrants must access the toll-free number or the Website from anywhere in the fifty (50) United States or the District of Columbia at the time they enter.
    To be eligible to enter the Sweepstakes via the Internet, you must be a registered Newport customer at the Website. To become a registered Newport customer, visit the Website and select “Click Here to Sign Up” and follow the registration directions, including providing your electronic signature which certifies that you are a smoker, 21 years of age or older. All entries should be signed and show your date of birth certifying that you are a smoker, 21 years of age or older. Certification statements are subject to validation and may be confirmed through a third-party data source. You may receive a letter to update your eligibility with Sponsor which you will need to respond to by the date indicated in the letter; noncompliance may result in disqualification. Entries submitted by entrants that Sponsor is unable to age verify may be void. The Sponsor’s server is the official clock of this Sweepstakes. For purposes of this Sweepstakes, a “day” is defined as a twenty-four-hour time period beginning at 12:00:00 AM Eastern Time (“ET”) of a calendar day and ending at 11:59:59 PM ET on the same calendar day. All entries must be received by 11:59:59 PM ET on 6/30/14.
    The Sweepstakes begins at 12:00:00 AM Eastern Standard Time (“EST”) on March 1, 2014, and ends at 11:59:59 PM Eastern Daylight Time (“EDT”) on June 30, 2014 (the “Promotion Period”). There are three (3) ways to enter. 1. Call-in entry: During the Promotion Period, have your 9-digit Newport Customer Personal Identification Number (“PIN”) from any Newport mailing and call toll free 1-877-630-8111, 1-877-944-5678, 1-877-877-0555, 1-877-745-6094 or 1-877-573-5678 from a touch tone phone and follow the voice prompt instructions. Smokers who are not age verified and do not have a PIN at the time of entry will need to follow all voice prompt instructions. Once you have completed and submitted your call-in entry, you may receive an “Instant Winner” message. If you receive an “Instant Winner” message, your call will be transferred to a Live Operator who will obtain your complete name and address and you may be an Instant Winner (“Instant Winner”) of a Third Prize, subject to verification. Smokers who are not age verified and do not have a PIN at the time of entry cannot win a Third Prize Instantly via the call-in entry method and their eligible entry will be entered into the Random Drawing at the end of the Sweepstakes. Sponsor not responsible for call-in entries that are disconnected, misdirected, incomplete, or inaudible, or that contain unintelligible information provided by entrants, or for otherwise misdirected entries that are processed late, incorrectly or are lost due to telephone or computer system equipment failure. LIMIT: One (1) call-in entry per person. Multiple entries submitted by the same entrant via the call-in method may disqualify all of that entrant’s entries; 2. Mail-in entry:LIMIT: One (1) call-in entry per person. Multiple entries submitted by the same entrant via the call-in method may disqualify all of that entrant’s entries; 2. Mail-in entry: Complete the Official Entry Form in the direct mail piece or an Official Entry Form available (while supplies last) at select retail locations by confirming or hand-printing your name, address, birth date (required only for Official Entry Forms available at select retail locations) and telephone number and signing your full legal name to certify that you are a smoker, 21 years of age or older, and send it to the address indicated. The Official Entry Form also contains five (5) survey questions. While it is requested that you answer all five (5) survey questions, answers to the questions are not required in order to enter the Sweepstakes and will not affect your chances of winning. In addition, if you choose to answer the questions, the content of your answers will not affect your ability to enter the Sweepstakes or chances of winning. Mail-in entries must be postmarked by 6/30/14 and received by 7/8/14. Sponsor is not responsible for lost, late, misdirected, incomplete, stolen, damaged, illegible, or postage-due entries or mail. Original Official Entry Form must be used to enter Sweepstakes via the mail-in method of entry; no copies or mechanical reproductions of entry forms will be accepted. All entries should be signed and show your date of birth certifying that you are a smoker, 21 years of age or older. LIMIT: Up to two (2) mail-in entries per person; and 3. Internet/wireless entry: Go to www.newport-pleasure.com and follow all prompt instructions to enter. Entrants will be required to log in with their Newport Customer PIN and password and will be required to provide a valid email address to access the Newport Pleasure Payday game. Direct mail recipients entering through the Internet or wireless mobile device must provide a valid email address. If you chose to enter the Sweepstakes via a smartphone, iPad, tablet, SMS or other wireless mobile device (which is not necessary to enter the Sweepstakes), standard carrier-specific wireless messaging rates and all applicable taxes apply depending upon the entrant’s wireless pricing plan. Other carrier-specific rates and applicable taxes may also apply in accordance with entrant’s wireless customer agreements. Internet service providers’ and wireless carriers’ rate plans may vary, and you should contact your service provider for more information on rate plans and other charges that may apply to your use of the service. To play using a desktop or laptop computer, smartphone, iPad, tablet, SMS or other wireless mobile device, click the “ENTER” button and you will be directed to a second page where you will be required to click the “PLAY” button to start the Newport Pleasure Payday game. If the Newport Pleasure Payday game releases a total of three (3) gold- colored balls each containing the white Newport spinnaker design logo (“Game Play”), you are an Instant Winner of a Third Prize, subject to verification. If the Newport Pleasure Payday game releases any other colored balls or combination of colored balls other than (3) gold, you are NOT an Instant Winner of any prize. If you receive an Instant Winner message, click the “CLAIM MY PRIZE” button and follow the on-screen instructions. Each Instant Winner will be required to provide his/her complete name and address and may be an Instant Winner of a Third Prize, subject to verification. LIMIT: One (1) Game Play per day for one (1) Internet/wireless entry per day. If an Eligible Participant fails to execute a Game Play on a given day for any reason, such Eligible Participant forfeits the Game Play for that day. A given Eligible Participant’s Game Play for one (1) day, as described below, cannot be saved or combined with such Eligible Participant’s Game Play for any other day; each day’s Game Play by a given Eligible Participant is a separate and independent event. Further, different Eligible Participants cannot combine their Game Plays in any way. Use of computer programs and other automatic means to play more than once per day is prohibited. Game Plays that are incomplete, lost, late, misdirected, garbled, or improperly received for any reason including by reason of hardware, software, browser or network failure, malfunction, congestion, or incompatibility at Sponsor’s servers or elsewhere are not eligible. Regardless of what appears on screen for Eligible Participant, the decisions of Sponsor and the independent judging organization as to whether a given Game Play yields one (1) Internet/wireless entry is final and binding in all respects. Smokers who are not age verified and do not have a PIN at the time of Game Play cannot win a Third Prize instantly via the Internet/wireless entry method and their eligible entries will be entered into the Random Drawing at the end of the Sweepstakes.
    All mail-in entries, call-in entries and Internet/wireless entries will be combined, and one (1) Grand Prize, one (1) First Prize, one (1) Second Prize, and remaining Third Prizes not distributed instantly via the call-in and Internet/wireless entry methods will be selected in a random drawing from among all eligible entries received. Age verification will be required to claim prize. The random drawing will be conducted on or about August 12, 2014, by Centra Marketing & Communications, LLC, an independent judging organization whose decisions on all matters relating to this Sweepstakes are final and binding in all respects. Those persons initially selected as winners will be notified by U.S. Mail on or about August 19, 2014. If a prize-winning notification letter or prize is returned as undeliverable, that prize will be forfeited and awarded to an alternate Prize Winner in a Random Drawing from among all remaining eligible Entries received.
    ONE (1) GRAND PRIZE: Grand Prize consists of one hundred thousand dollars ($100,000), ARV: $100,000; One (1) First Prize: First Prize consists of fifty thousand dollars ($50,000), ARV: $50,000; One (1) Second Prize: Second Prize consists of twenty-five thousand dollars ($25,000). ARV: $25,000; One Hundred and Fifty (150) Third Prizes: Each Third Prize consists of five hundred dollars ($500), ARV: $500. TOTAL ARV OF ALL PRIZES: $250,000. Odds of Winning a Prize: 1:12,000. Each prize will be awarded in the form of a check made payable to the prize winner. Winners are solely responsible for all federal, state and local taxes. Prizes are not transferable. No prize substitution. Reporting and payment of any applicable Federal, State and local taxes is the sole responsibility of each Prize Winner. Prize Winners may be required to provide Sponsor with their Social Security numbers for tax purposes. The Internal Revenue Service requires Form 1099-MISC to be issued and filed for any recipient who receives a prize if the annual aggregate value of the prize received is $600 or more. Sponsor will issue a Form 1099-MISC to prize winners for the total fair market value of prizes received. Limit one (1) Third Prize per household, and no more than two (2) prizes in total per household will be awarded.
    Sponsor may discontinue this Sweepstakes at any time. Sponsor may terminate this Sweepstakes or decide to modify it in any manner that it deems fair and equitable to Eligible Participants if it becomes aware of any occurrence that would materially affect the Sweepstakes security and fairness. Sponsor may prohibit individuals from participating in this Sweepstakes and disqualify entries if they (1) attempt to enter the Sweepstakes through any means other than as described in these Official Rules, (2) attempt to disrupt the Sweepstakes or circumvent the terms and conditions of these Official Rules in any way or (3) repeatedly show a disregard for the Game Official Rules or act (a) in an unsportsmanlike manner or (b) with an intent to annoy, abuse, threaten or harass any other entrant or Sponsor. Sponsor’s decisions with respect to the Sweepstakes are final. No more than the stated number of Prizes will be awarded. If the number of awarded Prizes equals the number of Prizes offered, no additional Prizes will be awarded or provided in connection with this Sweepstakes. In the event more Prize Winner notifications are issued, or more winning claims are received, than the number of prizes set forth in these Official Rules due to computer, printing, seeding, human or other error or problem, a random drawing will take place from among all eligible Prize claims for the prize(s) at issue to award the proper number of prizes as set forth in these Official Rules. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances. An entrant is not a winner of any prize, even if a Winning Prize Message or any other aspect of the Sweepstakes should so indicate, unless and until the entrant’s eligibility and the potential winning claim have been verified. Sponsor and Released Parties will not accept screen shots or other evidence of winning in lieu of its validation process. Sponsor and its Released Parties reserve the right to correct typographic, clerical or printing errors in any Sweepstakes materials. Sponsor and its Released Parties are not responsible for any typographical or other error in the printing of this Sweepstakes, the administration of the Sweepstakes or in any announcement, including such error as may give an erroneous indication that a prize has been won. If Sponsor or any of its Released Parties are prevented from continuing with this Sweepstakes, or the integrity or feasibility of the Sweepstakes is undermined by any event not reasonably within Sponsor’s or its Released Parties’ control (each a “Force Majeure” event) Sponsor and its Released Parties shall each have the right, in their sole discretion, to abbreviate, modify, suspend, cancel or terminate the Sweepstakes without notice or further obligation, including the award or delivery or any prize. Sponsor and its agencies are not responsible for any problems or technical, hardware, or software malfunctions of any telephone network or telephone lines; failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or utilized in this Sweepstakes; computer online systems, servers or providers; computer equipment; software; failure of any email or entry to be received (or for a Game Play to be properly effected or displayed on screen) by the Sponsor due to technical problems, human error or traffic congestion; unavailable network connections on the Internet or at the Website; or any combination thereof, including any injury or damage to an Eligible Participant’s or any other person’s computer relating to or resulting from participating in this Sweepstakes or downloading any materials in this Sweepstakes. All entries become the property of Sponsor and will not be acknowledged or returned. Acceptance of prize constitutes permission to use prize winners’ names and likenesses for publicity purposes without further compensation, permission or notification (except where prohibited by law). By accepting prize, prize winners agree that the Released Parties, and the officers, directors, employees, representatives and agents of each of the Released Parties, have no liability and will be released and held harmless by prize winners for any damage, loss or liability to person or property, caused in whole or part, directly or indirectly, by reason of the acceptance, possession, use or misuse of prize, or participation in this Sweepstakes. Prize winners will be required to execute and return an Affidavit of Eligibility/Liability and Publicity Release (where legal) and submit a copy of a valid Government-Issued photo identification document within ten (10) business days after prize notification. By participating, entrants agree to be bound by the Official Rules and the judges’ decisions.
    The information provided by entrants in connection with this Sweepstakes may be used for Sponsor’s internal purposes and to send information about Sponsor’s products and special promotions, but will not be provided to third parties, except as necessary for the administration of the Sweepstakes or as required by law or legal process.
    To obtain a winners list, send a self-addressed, stamped envelope to be received by 10/1/14 to: Newport Pleasure Payday Sweepstakes Winners List, P.O. Box 9602-W, Grand Rapids, MN 55745-9602. Do not send any other correspondence to this address.
  9. If you would like to be removed from future Sweepstakes mailing lists, please call 1-877-744-1234 and have the 9-digit number listed above your name and address on any mailing ready when you call.


    PROMOTER: Centra Marketing & Communications, LLC, 1400 Old Country Road, Westbury, NY 11590.

    Newport® (logo), Pleasure®, Newport Pleasure® and Newport Pleasure Payday® are trademarks of Lorillard Licensing Company LLC.

    © 2014 Lorillard Tobacco Company.