Privacy Policy and Your California Privacy Rights

We have updated our Privacy Policy to give our adult consumers better clarity as to what information we collect when you use our Site, how we use such information, and with whom we share your information. The following are the substantive changes we made to our Privacy Policy. The Privacy Policy is provided in full below.

Our updated Privacy Policy:

Privacy Policy

(Effective Date: August 2, 2016)

Your privacy is important to us. This privacy policy explains what personal data we collect from you, how we use it, and how you can control your privacy. This privacy policy applies to the information R. J. Reynolds Tobacco Company (“RJRT”, “we”, or “us”) collects on or in connection with this website and any associated RJRT mobile apps (collectively the “Site”). By accessing or using the Site, you agree that your information and content will be handled in accordance with this privacy policy, as may be amended from time from time (the “Privacy Policy”).

Restrictions on Access and Use

Adult Tobacco Consumer Audience Only. In order to use the Site you must be 21 years of age or older. We restrict our Site and marketing contact list to individuals who have certified that:

  1. they are tobacco consumers,
  2. they are 21 years of age or older,
  3. they want to be added to our marketing contact list in order to receive content, offers, and advertising from a tobacco company, and
  4. they understand that providing false information may constitute a violation of law.

Before a certified adult tobacco consumer is added to our marketing contact list (“Marketing List”), we independently verify that the tobacco consumer is 21 years of age or older.

Geographic Restrictions. This Site is operated, in whole or in part, from the United States. By using this Site, regardless of where you live in the world, you consent to have any personal information you provide to us transferred to, processed, and stored in the United States, and you authorize us to use and collect your personal information in accordance with this Privacy Policy.

Why We Collect

We collect information for a variety of business purposes, including without limitation, to provide the services you request (e.g., to mail you coupons that you request on the Site), to collect information that is needed to add adult tobacco consumers to our Marketing List at their request, to serve these adult tobacco consumers, to operate and improve the Site, to administer our business (e.g., to independently verify that a tobacco consumer is 21 years of age or older or to conduct consumer research among tobacco consumers 21 years of age or older), and to administer contests, sweepstakes, surveys, polls, loyalty programs and other promotional events. This information helps us to improve our Site, products and services. For example, we use such information for problem resolution when an adult tobacco consumer on our Marketing List contacts our Consumer Relations Department with a problem on our Site.

We strive to maintain accurate information on the adult tobacco consumers on our Marketing List through consumer surveys, adult tobacco consumer-initiated contacts, and responses to our marketing programs (online and offline), as well as through address update services.

What We Collect

We collect information about you directly from you or your devices. We may also receive information about you from third parties that provide services for us in connection with the Site, as well as from other adult tobacco consumers and third parties to whom you have provided information.

Personal Information. “Personal information” is data that can be used to uniquely identify or contact an individual, such as, your name, date of birth, driver’s license number, social security number, telephone number, mailing address, and email address. There are a number of ways in which you may explicitly and intentionally provide us with, and consent to our collection of, certain personal information, including:

Non-Personal Information. “Non-personal information” is information that cannot be used to easily identify an individual and includes information about how you access and use our Site. We collect several types of non-personal information, including:

Who We May Share Information With

How We Protect Your Privacy

We do not sell, rent, or give information about you to other non-affiliated organizations or entities for marketing purposes. We use reasonable precautions, including, but not limited to, technical, administrative, and physical procedures, to protect personal information from loss, misuse, or alteration, calibrated to the sensitivity of the information in our control. Although guaranteed security does not exist on the Internet or offline, we make commercially reasonable efforts to handle such information consistent with this Privacy Policy and applicable laws. Due to the design of the Internet and other factors outside our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties.

How You Can Control Your Privacy

Opting-Out. If you want to be removed from our Marketing List, we make it easy to do so. If at any time, you wish to be removed from our Marketing List, you can contact us by:

Be sure to include any contact information that you want removed from our Marketing List, including physical addresses, phone numbers, and email addresses (if you use more than one email address, send your opt-out email from each of your email addresses).

Your option not to receive promotional and marketing material will not preclude us from corresponding with you, by email or otherwise, regarding your existing or past business relationships with us (e.g., any purchase of our products or use of our services, or responses to requests for information you pose to us either through use of the Site or by other means), and will not preclude us from accessing and viewing your personal information in the course of maintaining and improving our Site and our services.

Do Not Track Requests. Unless your browser settings are configured to make your online activities and publicly available information about your online activities (such as traffic data described above) invisible to usage analytics tools, we do not presently have the capability to omit you from usage analytics to the extent your browser only sends us a “do not track” message and does not otherwise screen you from tracking without any action on our part. Third parties, other than our vendors (such as our Site analytics provider), do not have authorization from us to track which websites you visited prior and after visiting our Site. That said, we cannot control all third party tracking and there may be some third party tracking over time and across third-party websites that occurs without our knowledge or consent.

Making Changes to Your Personal Information. You can update certain personal information associated with your account (such as mailing and email address) by logging into your account and going to “Profile.”

How You Can Protect Your Privacy When Using the Site. You understand that personal information that you post in any public areas of our Site can be read, collected, or used by other users of the Site, and could be used to send you unsolicited messages. You are encouraged to exercise caution when posting personal information about yourself in public areas.

How You Can Protect Yourself Against Identity Theft. If you would like to learn more about protecting against identity theft can visit the FTC's website for more information on how to avoid identity theft at:

Notice to California Residents — Your California Privacy Rights. If you are a California resident, you have the right, pursuant to Section 1798.83 of the California Civil Code, to receive once a year, free of charge: (1) information identifying each third party company to whom we may have disclosed, within the past year, personal information pertaining to you for that company's direct marketing purposes; and (2) a description of the categories of personal information disclosed to that third party company in the immediately preceding calendar year. If you are a California resident and would like to make this request, please call 1-866-202-3609. In addition, please refer to the section of this Privacy Policy entitled "Who We May Share Information With."

Links to Third-Party Websites

From time to time, we may provide links to unaffiliated third-party websites. Those websites operate independently from us (and our affiliates) and may have their own privacy statements in place which we recommend you review if you visit any linked websites. To the extent any linked websites you visit are not owned and operated by R.J. Reynolds Tobacco Company or its affiliates, neither R.J. Reynolds Tobacco Company nor its affiliates are responsible for their content or any use of those websites. The ability to access information of third parties from the Site, or links to other websites or locations, is for your convenience and does not signify our endorsement of such third parties, their services, other websites, locations or their contents.

Changes To This Privacy Policy

We reserve the right to change our Privacy Policy without prior notice to you. We will update this page when we do so. You should check our Privacy Policy frequently on this Site to see recent changes. Use of our Site following such changes constitutes your acceptance of the revised Privacy Policy then in effect.