Sweepstakes only open to legal residents of the fifty (50) United States and the District of Columbia  (excluding residents of Colorado, Massachusetts, Michigan and Texas) who are smokers, 21 years of age or older, and have a PIN# at time of entry. Sweepstakes void in Colorado, Massachusetts, Michigan, Texas and where prohibited by law. Sweepstakes subject to all applicable federal, state and local laws. Sweepstakes will be promoted in direct mail which totals approximately 2,100,000. Sweepstakes will also be promoted online at www.newport-pleasure.com.  All employees of Lorillard Tobacco Company (“Sponsor”), its parent and affiliated companies, production and promotion agencies (collectively “Released Parties”), their immediate families (spouses, parents, children, siblings and their spouses), regardless of where they live, and same household members (whether related or not) are not eligible. Entrants must access the toll-free number or the website from anywhere in the fifty (50) United States or the District of Columbia at the time they enter.  HOW TO ENTER: Sweepstakes begins on or about 10/1/08 and ends 12/31/08. There are two (2) ways to enter. 1. Call-in Entries: Beginning at 12:01 AM Eastern Daylight Saving Time (“EDT”) on 10/1/08 and ending at 11:59:59 PM Eastern Standard Time (“ET”) on 12/31/08, HAVE YOUR 9-DIGIT NEWPORT CUSTOMER PERSONAL IDENTIFICATION NUMBER (“PIN”) FROM ANY NEWPORT MAILING AND CALL TOLL FREE 1-888-675-6789 from a touch tone phone and follow the voice prompt instructions. Sponsor not responsible for entries that are disconnected, misdirected, incomplete, or inaudible, or that contain unintelligible information provided by entrants, or for otherwise misdirected entries that are processed late, incorrectly or are lost due to telephone or computer system equipment failure. LIMIT: One Call-in Entry per person. 2. Internet Entries: Beginning at 12:01 AM EDT on or about 10/1/08 and ending at 11:59:59 PM ET on 12/31/08, go to www.newport-pleasure.com and follow all prompt instructions to enter. Internet Entries that are incomplete, lost, late, misdirected, garbled, or improperly received for any reason including by reason of hardware, software, browser or network failure, malfunction, congestion, or incompatibility at Sponsor’s servers or elsewhere are not eligible. All Internet Entries must be received by 11:59:59 PM ET on 12/31/08. LIMIT: One Internet Entry per person per day. Use of computer programs and other automatic means to submit multiple entries is prohibited. Entrant’s Internet-entered certification statement is subject to validation and may be confirmed through a third-party data source. You may receive a letter to update your eligibility with Sponsor which you will need to respond to by the date indicated in the letter; noncompliance may result in disqualification. Incomplete entries will be void. Entries submitted by entrants that Sponsor is unable to age verify may be void. The Sponsor’s server is the official clock of this Sweepstakes. RANDOM DRAWING/WINNER SELECTION: One (1) Grand Prize Winner will be selected in a random drawing from among all eligible entries received. The random drawing will be conducted on or about 2/2/09 by Centra Marketing & Communications, LLC, an independent judging organization whose decisions on all matters relating to this Sweepstakes are final and binding in all respects. Odds of winning depend upon the number of eligible entries received. Grand Prize Winner will be notified by overnight mail delivery on or about 2/9/09. If the prize winning notification letter or the prize is returned as undeliverable, the prize will be forfeited and awarded to an alternate Winner in a random drawing from among all remaining eligible entries received. ONE (1) GRAND PRIZE: Grand Prize consists of one (1) Model Year 2009 Chrysler 300 Limited, which has a Manufacturer’s Suggested Retail Price (“MSRP”) up to $40,000; $10,000 to be used for vehicle upgrades, additional features, amenities and/or gasoline; and a check made payable to the Grand Prize Winner in the amount of $17,500 to assist the Grand Prize Winner in paying for any applicable federal and state taxes associated with the Grand Prize. The approximate retail value of Grand Prize: $67,500. In the event the vehicle is less than the MSRP of $40,000, Grand Prize Winner will not receive the cash or any merchandise difference between the actual MSRP of the Grand Prize vehicle selected and the approximate MSRP stated herein. Grand Prize Winner will be solely responsible for all car title, license and registration fees, freight, delivery, dealer prep, emissions inspection, additional equipment, all federal, state and local taxes, insurance, gasoline, vehicle maintenance, and all other fees and expenses associated with the receipt and use of the prize vehicle. All additional car options beyond the $10,000 value stated herein will be the responsibility of the Grand Prize Winner. The Grand Prize Winner will be able to select the interior and exterior colors of the prize vehicle. Grand Prize Winner must provide proof of valid insurance and a valid driver license to take delivery and must take delivery at a dealership designated by Sponsor within sixty (60) days of the random drawing. All costs and expenses not expressly specified in these Official Rules are the sole responsibility of the Grand Prize Winner. Grand Prize is not transferable. Grand Prize Winner is solely responsible for all federal, state and local taxes on prizes. No substitution, cash redemption, assignment, or transfer of any prize permitted, but the Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable for any reason. Grand Prize Winner will be required to provide Sponsor with his/her social security number for tax purposes. GENERAL CONDITIONS: Sponsor and Released Parties are not responsible for any problems or technical, hardware, or software malfunctions of any telephone network or telephone lines; failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender or by any of the equipment or programming associated with or utilized in this Sweepstakes; computer online systems, servers or providers; computer equipment; software; failure of any email or entry to be received by the Sponsor due to technical problems, human error or traffic congestion; unavailable network connections on the Internet or at any website; or any combination thereof, including any injury or damage to a participant’s or any other person’s computer relating to or resulting from participating in this Sweepstakes or downloading any materials in this Sweepstakes. All entries become the property of Sponsor and will not be acknowledged or returned. Acceptance of prize constitutes permission to use Winner’s name and likeness for publicity purposes without further compensation, permission or notification (except where prohibited by law). By accepting prize, Grand Prize Winner agrees that the Sponsor and Released Parties, and the officers, directors, employees, representatives and agents of each of the Released Parties, have no liability and will be released and held harmless by Grand Prize Winner for any damage, loss or liability to person or property caused in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of the Grand Prize vehicle or for participation in this Sweepstakes. Entrants acknowledge that the Sponsor and Released Parties  have neither made nor are responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to any prize, including but not limited to its quality, mechanical condition or fitness for a particular purpose; however, the Grand Prize vehicle includes Chrysler, Inc.’s standard vehicle limited warranty as set forth in the vehicle’s Owner’s Warranty Information Guide. Chrysler, Inc. and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives, and employees (collectively, the “Chrysler Entities”) will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or any prize awarded. Chrysler, Inc. has not offered or sponsored this Sweepstakes in any way. Grand Prize Winner will be required to execute and return an Affidavit of Eligibility/Liability and Publicity Release (where legal) and the Grand Prize Winner will also be required to submit a copy of a Valid Government-Issued photo identification document within ten (10) business days after prize notification. Noncompliance may result in disqualification, and the prize may be awarded to an alternate winner. By participating, entrants agree to be bound by the Official Rules and the judges’ decisions. USE OF INFORMATION: The information provided by entrants in connection with this Sweepstakes may be used for Sponsor’s internal purposes and to send information about Sponsor’s products and special promotions, but will not be provided to third parties, except as necessary for the administration of the Sweepstakes or as required by law or legal process. NAME OF WINNER: To obtain the name of the Grand Prize Winner, send a self-addressed, stamped envelope to be received by 3/31/09 to: Newport Pleasure Ride Sweepstakes Winner List, P.O. Box 8012W, Grand Rapids, MN 55745-8012. Do not send any other correspondence to this address. If you would like to be removed from future Sweepstakes mailing lists, please call 1-877-744-1234 and have the 9-digit number listed above your name and address on any mailing ready when you call. SPONSOR: LORILLARD TOBACCO COMPANY, 714 GREEN VALLEY ROAD, GREENSBORO, NC 27408. PROMOTER: Centra Marketing & Communications, LLC, 1400 Old Country Road, Westbury, NY 11590. Newport and Newport Pleasure TM Lorillard Licensing Company LLC Reg. U.S. Pat. & Tm. Off. © 2008 Lorillard Tobacco Company.